In order to get insurance leads to want to buy from you, they’re obviously going to have to trust you. There’s no better way to do this then really, just make sure they know exactly who you are. You might be wondering what that means but it’s actually pretty simple. There are a lot of ways to add your personality to your own website and the best way to do it is provide a good About Us page.
The About Us page is a standard in any website, although it may be called by a variety of names. This page isn’t a place where you give a small jist about your company and then that’s it. This page is where your insurance sales leads are going to look and this is the perfect page to let them know exactly who you are.
First off, make sure you give a little history about the company. Don’t make it an extremely long history – just enough to build yourself some credibility. State how long you’ve been in the insurance industry if you can but make sure that you put a positive spin if you haven’t been around for that long.
Secondly, make sure that you give your leads information about yourself. It will also be helpful if you can give them a small piece of personal information, although nothing that is too personal. It helps to let your leads also know who is in charge of insurance sales so they will know who is going to contact them.
Third, talk to them about your values as a company or an individual. If you’re going to build trust, it’s important that they have a better understanding of you as an entity and the trust factor is higher when they respect your values.
Lastly, put a picture up. It can be a fun picture or it can be a professional picture, just something to help them put a name to the face.
Another way to get your name out there is to make sure you contact leads who are ready to buy. Sign up for our high quality insurance leads and talk to people that have insurance on top of their head. Sign up now!